The outbreak of a trade war between China and the United States in 2018 has caught many people by surprise and affected a wide range of companies, especially those who are determined to build international brands. But in fact, the outbreak of a trade war between China and the United States has long been foreshadowed. As for the audio and lighting enterprises, although they are not the main industries targeted, they are still involved. The 301 investigation made some domestic enterprises fall into the patent storm. The policy of imposing tariffs on both sides led to the increase of material prices and the price of American audio products.
A trade war between China and the United States may seem to have less impact on the sound and lighting industry than on agricultural products and other industries, but every step taken by domestic companies may help China reduce the risk of a trade war to *. In recent years * launched the brand plan, vigorously develop the brand strategy, improve the competitiveness of enterprises, from the product quality level, the formation of personalized competitive advantages of products, to create a product of the international brand, this is the fundamental way to solve trade friction. Doing a good job in the brand is the enterprise in the midst of trade friction, the contribution to China *.
At present, China and the United States have reached an agreement to stop imposing new tariffs on each other and enter a temporary truce. Through the temporary truce period, the author divided the stages of the sino-us trade war in 2018 into five ACTS in the way of drama performance, which is a collation of this trade war.
Scene one: the evil thought grows
The evil "free market alliance" wants to prevent the great rejuvenation of the Chinese nation, but this is impossible, no one and * can prevent us from standing in the center of the world again. The United States is a big player in this alliance, which has always billed itself as a free market and denied the Chinese market its economic status in the world. So the United States, through cliques, through trade barriers, through financial means, through the threat of sanctions, wants to create a "free market union" that will intimidate us and force us to accept certain compromises that are not in our own interests. Perhaps the malice that has held back our great national renewal has been in the bud since we have grown stronger...
At this time, a group of far-sighted audio and lighting enterprises invested heavily in r&d technology and strengthened patent protection, and registered patents for every result of r&d. At the same time, the patent will be applied to the development of new products, which will lay a foundation for the future production of unique products and greatly increase the competitiveness of enterprises.
Scene two: more friction
As China grew stronger and its market became the world's second-largest economy, perhaps our momentum scared them, and the free market alliance took more aggressive steps to block China's rise. First, in 2011, the reform bill on currency exchange rate was passed despite China's firm opposition. Then the United States signed 22 presidential orders prohibiting foreign investment, vetoing sany's affiliate's wind power investments in the United States. Subsequently, the us blocked huawei and zte from entering the us system equipment field on the grounds of * security. Even after entering into 2018, huawei and zte were even more severely "sanctioned" by means of sanctions. At that time, the "zte incident" that was making a lot of news gave us a new understanding of the development of "free market alliance" and our own enterprises. All these signs show that china-us trade frictions are heating up and a trade war is imminent.
In this period, many enterprises in the audio and lighting industry began to gradually realize the importance of independent research and development ability. The lack of core technology and component production capacity led to their dependence on others. This awareness peaked after the "zte incident", from which countless people in the industry saw the crisis in the development of enterprises.
Scene three: conflict erupts
Finally came the moment when the leader of the "free market alliance", the United States, in 2018, successively adjusted the tax rate of Chinese imports and imposed "anti-dumping duties", "countervailing duties" and other taxes, threatening China for many times. Finally, in July, the United States went ahead and slapped tariffs of 25 percent on 1,333 $50 billion Chinese imports, including those linked to the "made in China 2025" plan. On the same day, China imposed a 25% import tariff on U.S. products of the same size, including 106 items in 14 categories.
The previous acrimony has become a history, both sides of the official end of the real fight. And the sound and lighting industry, which is still watching from a distance, is still affected by the trade war between China and the United States. The us is suing some companies in the industry for intellectual property infringement, which has also made the need to protect intellectual property and patents clear to more industry insiders. The lawsuit also shows that domestic manufacturers of audio and lighting industry need to move towards independent research and development in the future, and it is difficult for them to have better development in the industry by "paying tribute" to classic products. In the lawsuit against intellectual property rights in the United States, domestic audio and lighting company haoyang electronics won the lawsuit after months of efforts. It is once again proved that for enterprises, the response to market competition may be to strengthen patent protection.
Scene four: it gets worse
The free market alliance, which has gone further and further down the wrong path, sent a big gift on Mid-Autumn day in September: a 10 per cent tariff on $200bn of Chinese imports; Of course, the Chinese nation, with its great cultural heritage, reciprocates by imposing tariffs of 5 to 10 percent on $60 billion in imports from the United States. This kind of performance fully embodies the tradition of China, a land of ceremonies, where gifts are never freely given to others. The white paper, titled "facts and China's position on china-us trade frictions", was also released along with the ceremony.
The last 50 billion yuan was just a trial. The United States issued a tariff of 200 billion yuan on a number of industries, and the audio industry has officially become the target of additional tariffs. The price of audio products from the United States increased by 20% after the tariff was imposed, and the raw materials from the United States also increased to varying degrees, which undoubtedly further reduced the profits of some domestic professional audio and lighting enterprises. The impact of the sino-us trade war is affecting our industry comprehensively.
Scene five: a truce
There will be no victors in a trade war. The door for China to negotiate is always open, but it will never be used as a bargaining chip to damage its interests and delay the great rejuvenation of the Chinese nation. America is also divided over trade wars, with each side fighting and even undermining the other. After nearly a year, the United States had to calm down in the face of the "devastation" of the war on trade, and the two sides returned to the negotiating table. Finally, the two sides reached an agreement to stop imposing new tariffs on each other, and a temporary truce was reached in the trade war between China and the United States.
Although the United States launched a trade war is early warning, but still let China's professional audio and lighting industry has some unprepared. In the rare truce, we should reflect on the gains and losses, infringement allegations, the lack of core technology, the increase in the cost of the us market, the rise in the price of raw materials in the United States, and other issues worthy of our attention. Strengthen technology research and development, strengthen patent protection, actively explore new markets, enhance the comprehensive capacity of enterprises, build international brands... Much more needs to be done, whether by individuals, businesses or industry as a whole, through this trade war.
Editorial:
The author wants to tell an ancient Chinese story: when kong rong, a writer in the late eastern han dynasty and The Three Kingdoms period, was arrested, kong rong's eldest son was nine years old, and his younger son was eight years old. Kong rong implores the emissary that carries out a task to be able to save two children. But the two children did not hurry to say: "father did not see knocked over the nest there are complete eggs?" Soon after, the two children were arrested.
Based on China's sound and lighting enterprises, can not avoid the impact of a trade war, not because it has not affected their own fortunately or sit on the sidelines. It is precisely because some enterprises in the industry began to pay attention to patent protection and brand building before the outbreak of a trade war that they can still gain development space in the face of the us infringement accusations and unilateral trade protection, and even hit the false accusations of the us that China is a "copycat". However, these enterprises are far from enough. We need the whole industry to make joint efforts to contribute to the future of China's professional lighting industry.