As the New Year begins, CES 2019, a bellwether for the consumer electronics industry, arrives. Looking back over the past two years, the hottest focus of CES undoubtedly belongs to artificial intelligence. This year's CES will not be short of related products. Unexpectedly, they all happen to focus on the field of home appliances. At the same time, we also usher in a wave of aesthetic fatigue, more and more homogeneous products, fewer and fewer highlights, it seems to have been a sign of mature technology, artificial intelligence after experiencing a wave of development peak will tend to improve it?
Back to the audio field, if you see any attempt at CES 2019 disruptive, revolutionary product will not disappointed, video or audio, or is associated with the existence of related industries, basically carry on the inherent "routine" for these years, especially the sound field, in addition to the personal digital occasionally can bring us some innovation to attract eyeball, traditional Hi - Fi audio but few bright spots, even the news reports are very rare, appears to be waning Hi - Fi industry and consumer electronics line more and more far. Nevertheless, standing at the front of The Times, we find that CES 2019 still brings a lot of hope and inspiration to the audiovisual practitioners. After a careful review of the exhibition, we may learn some clues of future development.
Storm-like layout momentum, 8K products shine
Once upon a time, 8K was just an "abstract" concept that was mainly reported in the news. At CES 2018, 8K video devices exhibited sportively officially announced the arrival of 8K products. Have never thought of, 8K the development of TV is so rapid, pass only a year, 8K TV is greeted unexpectedly "blossom everywhere" situation, not only the display equipment magnate of abroad is rolled out in succession 8K TV, domestic traditional TV manufacturer also brought quite the 8K of forefront to taste newly. At the same time, a more strategic significance of message appear: during the CES, panel supply joint consumer electronics giant au optronics, hisense, panasonic, samsung electronics and TCL electronics association jointly set up 8 k, strive to for the popularity of 8 k changes, and even more heavy many vendors have said will make 8 k TV this year to commercialization. "8K fight" than expected in the early start, trance we can not help but think of the old topic: 8K era is really coming?
I wrote about this in last year's CES 2018 report, and a year later, my view remains the same. 8K is still a long way off. How? First, resource size remains an urgent problem. The problem afflicts the industry as a whole, but it is more pronounced at home. For GDP in China though we enjoying the world's second economic benefits, but most of the time in the face of emerging technology transformation is often encounter "technology derailment" awkward, for example when 4 k is popular in North America, our neighbors Japan, South Korea also stepped into the construction of 4 k, early large Asian economic boom is just the same as us to quite a number of cities is still in use today's most basic PAL digital signal, it is difficult to believe that 2018 is the first year of our 4 k TV signals.
Secondly, channel construction of the whole 8K industry. As industry chain of belong to a community of interests, 8 k if want to success must at the same time two "meridians", through upstream and downstream products manufacturers have perfect mature supply chain, can very good control "rate", if there is a more efficient production plan, this is at present a lot of 8 k production enterprises have revealed. And the difficulty of downstream promotion will only be greater, 8K resources so limited, product pricing is so high, how to sell? Sell to who? Are increasingly rational consumers really ready for 8K?
In fact, the development of 4K has already come to a very perfect stage. It is difficult and of little significance to make a more substantial breakthrough. It can be predicted that 8K is the future of the industry. As for 8K, I personally hold a more optimistic welcome attitude.
Challenge the traditional Hi-Fi, true wireless headphones strong debut
True wireless headset has not a new concept products, from September 2016 apple released AirPods fire trend today, true phase of the outbreak of the growth of the wireless headset is a comprehensive, not only the traditional manufacturing companies to incoming audio, some little-known company also began a true wireless headset research and development process, basically now well-known audio brand will have one or two main true wireless headset models, as also contains show CES 2019 nature is little not really wireless headsets group to attend.
True wireless headphones sound quality may also be a lot of enthusiasts, and even a netizen the real wireless headphones sound quality is "junk", but the fact is true wireless headset, no matter at home and abroad market sales performance is very strong, according to the survey data of GfK, as of September 2018, domestic true wireless headset retail sales grew by more than 630% year-on-year, 2.8 million online retail sales market alone, retail sales of nearly 1.6 billion yuan. True wireless earphones are highly sought after by young people, who are the next generation of consumers. We have every reason to believe that true wireless earphones are the future development trend of portable earphones. Why do some extreme old fans look down on true wireless earphones?
True wireless earphone is widely recognized by the market, in order to highlight the advantages of differentiation, true wireless earphone manufacturers are also seeking change and breakthrough. In the past, true wireless headphones have always tried to combine more features to attract attention. Apart from convenience, intelligence is usually another selling point of true wireless headphones. After two years of development, the battery life has long been not the short board that restricts the development of true wireless earphones. All-weather protection, voice assistant and motion data monitoring have become the standard equipment.
From the start, true wireless headset with the impression of fashion, young career, CES 2019 show a true wireless headset product still follow this design train of thought, is worthy of attention is also appeared in the exhibition design relatively sedate, traditional, positioning business really wireless headset, considering the real wireless headset with bluetooth headset this business is called a different products derived from the same root, the future really will wireless headset bluetooth headset to carry out the revolution to the traditional commerce, comprehensive selection which is a very likely to happen.
"Cool cool" is just a misunderstanding of the traditional PC
I do not know since when, singing the voice of the traditional Internet is always unending, just in the end of 2018 has been considered popular domestic Internet enterprises ushered in a wave of business "cold wave" seems to be the best proof. Deep down, this view is not unreasonable. The shrinking share of the global PC market makes many old companies sell their PC businesses one after another. PC giants like lenovo are under great pressure in such an environment, which shows the difficult situation of the PC market.
So it is not difficult to foresee, after all, from the point of view of the current situation, the mobile Internet are more qualified to be the future development of the dominant, but can't deny is indispensable to PC is still the first choice of means of production, and even the hot mobile Internet tools in front of the PC can only be used to form a complete set equipment, basically any attempt to challenge the behavior of the PC production status will eventually lose to the end, like some time ago blown hu-day Haiti TNT workstation, such inappropriate product completely belongs to the expectation of being eliminated by the market.
The PC is still alive and well, and will remain so. CES 2019 tells us that, not because of the many PC products on display at the show, but because of the innovation of technology. The launch of the world's first desktop cpus with the 'n1m' specification is one of the highlights of the PC world at CES 2019, which means that there will be cpus on the PC side that will rival those on the mobile side, and the speed and power control it brings will definitely bring the PC performance to a higher level. Level at the same time, the first appearance of dessert "chase" graphics RTX2060 also herald a new era of innovation, the quality even though hardware leapfrog development PC original main applications in the direction of the daily work completely to play games, but as long as there is this part of the entertainment needs of users, the PC will never die, and the emergence of new technology and even the PC may bring new development opportunities, the existence of PC remains the strongest surface hardware performance, no one.
The burning heat of artificial intelligence
By convention, artificial intelligence has to be mentioned. The popularity of artificial intelligence in CES 2019 is less than that of the previous two years, but related products are still emerging in an endless stream, among which "intelligent voice +" is still a common property of many artificial intelligence products. From the wide variety of products, get rid of raising the quality of life of intelligent household appliances, intelligent robot, linked to the health concept of artificial intelligence products in this year of a degree of "outbreak", such as has been put on the market that can detect the body data of intelligent body index measuring instrument, use of voice control smart sweet fume machine, specifically for the desire to be beautiful, "to" build intelligent beauty bar and as long as the labeled skin can detect the skin condition and gives Suggestions of smart skin PH sensors, etc., CES 2019 presents to us more field of artificial intelligence can be applied, It also opens up more possibilities for the future.
By the heat of the continuous attention, artificial intelligence development is rapidly over the past two years, the final purpose of technology is to serve human after all, we're digging more happy artificial intelligence application value, based on the combined with the concept of health, perhaps soon, we can also expect can have applied to the artificial intelligence in the field of professional medical equipment.
Future trends from CES 2019
Write in the last
This is the best of times, we are enjoying the great convenience from technology, and it is also the worst of times, the competition is intense, update the iteration speed, various kinds of potential risk factors points minutes will eliminate those left behind backward enterprises and even the whole industry is in danger of extinction, it was the uncertainty that makes the future infinite possibility, full of charm, we pay more attention to the ever-changing science and technology itself, let oneself always in the forefront of trend of development.
As we said at the beginning of this article, CES 2019 isn't exactly a revolutionary product to talk about, but CES was designed to show the future of consumer electronics, so there are some lessons to be learned, especially from the music and video industry. May our future be better.